Subscribing to our award-winning Hub enables readers to receive regular emails with the top articles most likely to interest them

Oliver Collins looks at the digital support available for HVAC contractors

At Mitsubishi Electric, we offer a Relationship Development Fund (RDF) to all our Partners, to support them in growing their business, and our latest offering is designed to enhance their online and digital marketing efforts to drive business leads directly to them. 

The RDF is valued at 2% of the total finished products purchases a Partner makes with us and runs over six-month periods.

How they spend their RDF with us is personal to the marketing and business development of their business and each Digital Marketing RDF package is completely flexible to their individual needs of and allows our Partner Programme team to run digital marketing campaigns on behalf of them.

This includes comprehensive support across social media management, advertising and lead generation.

By working closely with each Partner, we also learn about their business goals, the key messaging they want to convey and their target audiences – This helps us to build and manage a successful digital marketing programme for them.

We know that a strong digital presence is on the wish list for many of our Partners but this can require time and expertise.

That’s why we are really happy to be able to support our Partners through their RDF. With these packages, our expert team can work closely with our Partners to transform their digital marketing, with the ultimate goal of elevating their brand awareness and winning them more business.

We work closely with Partner and take pressure off their teams when it comes to social media

OliverCollins Oliver Collins Channel Marketing Manager

Supporting a decarbonising winner

AOS Energy Efficient Heating Systems, a Mitsubishi Electric Heating Business Solutions Partner, has recently benefitted from this support.

The company is a leading provider of heating, electric and plumbing services, and is supporting the move to renewable heating by installing air source heat pumps for homeowners across the home counties.

This year, AOS’ commitment to decarbonising the UK’s housing stock was recognised with the winning of the British Renewable Energy Installer of the Year Award.

With such a dedicated focus on equipping homes with low-carbon heating, AOS was looking for additional support to enhance the company’s social media presence and make potential customers aware of the support and services the team can offer.

Early adopter

AOS was an early adopter and has used our Platinum RDF Digital Marketing package over the last year, which has provided comprehensive digital advertising support, including social media management and optimisation.

With AOS tapping into digital marketing support through the RDF, we’ve been able to help them plan entire campaigns in advance and have introduced adverts to AOS’ social channels – all while relieving workload from their team.

The programme also uses a combination of content generated by both us and AOS to ensure it is relevant to both industry trends and to AOS customers. This has included content around the latest product launches and industry net zero news, alongside product install imagery supplied by AOS.

Greater brand awareness

As a result, AOS is now benefitting from greater brand awareness and has generated more business leads.

As a next step, the company is planning to build its presence across social channels that are new to them.

Charlotte Owen, Business Development Manager at AOS Energy Efficient Heating Systems said:

“It’s been a real benefit to have Mitsubishi Electric managing our digital marketing over the past year.

“They work closely with us to understand our business and have taken the pressure off our team when it comes to social media. The results have been great, and we’re excited to expand to more social channels”.

If you’d like to know more about how your business could benefit from being a Mitsubishi Electric Partner, or if you’re a Partner who would like to know more about the Mitsubishi Electric Managed Digital Marketing packages, please email:

Oliver Collins is Channel Marketing Manager for contractors