Boost with Facebook Online:
Facebook has been helping small and medium-sized businesses in the UK restart and recover by offering free tailored advice, training, resources and tools through their online hub
In partnership with Be the Business, Facebook also has held virtual events to boost digital skills and access ongoing support. You can watch these back here
.Google Ad Credits:
By 1st July, Google auto-applied free ad credits
to all eligible Google ads accounts. Be sure to make use of this excellent form of marketing if you were in receipt of this credit. You can find helpful information on managing Google Ad campaigns through COVID-19 here
.Build or refresh your online presence:
There's a healthy HVAC contractor community on social media, particularly on LinkedIn, Facebook, Twitter and Instagram. If you haven't already established these platforms for your business, now could be the chance to do so. A healthy social media presence can encourage greater customer loyalty, greater credibility and more business for your company, so investing some time into getting it right will be invaluable. Look at sharing some of your recent commissions and networking with other contractors.
If you do already have a social media presence for your HVAC business, now could be the time to analyse what is and isn't working. Ensure you've responded to any comments or direct messages, take stock of what posts have done well and devise a simple plan to incorporate more of these posts in future. Finally, take a look at your competitors to see whether they're using social media in ways which will benefit you when business as usual resumes.
This is also a good time to update your website
, ensuring all information is up-to-date. This will be particularly beneficial when new work starts to come in, as Google will pick up the changes to your website, increasing the likelihood that it'll appear on the first page of search results when companies search for HVAC services.Communicating with customers:
Remaining honest, transparent and available to your end-users is important during this time.
Be vocal in outlining the precautions you are taking as a business to minimise the spread of COVID-19, including any new or reinforced hygiene measures as well as social distancing measures. With the situation continuing to unfold, it's worth putting out regular updates. Social media or emails are going to be most effective in communicating regular updates to your end-users, so be sure to use them to your advantage.